Step 1 - HamletHub makes sure to understand your objective

Your Objective

What audience do you want to engage?

Do you have a brand message you would like to associate with that audience?

For Example

We want our brand to engage with Small Business Owners.

We sincerely appreciate them and want to help them succeed

Stage 2 - Conduct Interviews

Objective: Engage audience

HamletHub develops best overall theme, and questions designed to engage audience.

HamletHub engages your target cohort and creates personal stories based on your brand message.

For Example

Best Overall Theme: "Why Small Businesses Matter"

Questions: Why did you start your business? What other small businesses in your community do you use?
What are your favorite products? Etc, etc

Stage 3 - Publish the stories

Objective: Authentic Content

HamletHub conducts hundreds of interviews with nano-influencers

Stories are published affiliating your brand with your message

For Example

Why Small Businesses Matter

Stage 4 - Spread reach through different venues

Objective: Exposure

Stories are Published on the HamletStudio Websites

Stories are tweeted out, posted on Instagram and Facebook, etc.

In addition stories are published in HamletStudio's newsletter

For Example

Newsletter

Stage 5 - Users Share Articles

Objective: Virality

Due to the the nature of these stories, they are re-tweeted and re-shared on social channels, newsletters, websites, etc.

Our study shows that each of the thousands of stories has an average reach of 22,300.

For Example

Each of the thousands of story tellers share the stories on Instragram (Avg Followers 5,160), Facebook (Avg Followers 3,240), and other social pages, websites, email etc.

In addition, because these are real followers, the avg social post is retweeted 25.6 times

Stage 6 - Objective Obtained!

Your Objective

Your brand is now affiliated with your message

For Example

We are delighted to Sponsor Why Small Businesses Matter! - Fairfield County Bank

Such Great Partners! - Comcast-EffectTV